Relationships Built On Trust

For Memphis Material Handling (Memphis, TN) President/CEO Russell Caldwell trust is earned, not given. And when a 3PL Provider in Memphis required a single selective storage system utilizing reach trucks, Caldwell was in an ideal position to capitalize on the project because he had earned that trust over the course of a long and fruitful relationship.

“Repeat business is the most important thing to me in creating relationships, not only with my vendors but also my customers,” Caldwell says. “When you have a history of setting goals and then meeting and exceeding those customer expectations, you earn the customer’s trust. So when the next project comes up for bid, that customer knows that you can deliver what you say you’re going to deliver. We may not be the lowest price every time, but we will always be dependable, upfront and honest.”

Part of the reason that Memphis has earned that sterling reputation within the industry is that Caldwell partners with like-minded suppliers, who also value honesty and integrity in everything they do.

“We’re a premier dealer for Ridg-U-Rak, who provided the pallet rack for this project,” Caldwell says. “The relationship that I have with my vendors and especially Ridg-U-Rak is incredible. They provide the highest quality product, the fairest pricing and on-time shipments every time. And when a customer puts their faith in me to deliver when I say I’m going to deliver, I know that they will deliver too.”

The other supplier that Memphis used on this project was Worldwide Material Handling Products.

Says Caldwell, “The quality of work that they have provided and the product that they have shipped me since we began our relationship has been more than I could ask of any vendor. The deliveries are always on time and always proper. And with the different facilities that they have, they have convenient shipping as well.”

For the project, Ridg-U-Rak provided all of the pallet rack while Worldwide provided the wire mesh decking, end rack and guard rails. However, in addition to finding and sourcing the best materials for the job, Memphis had to contend with an issue that many people overlook when doing business in Tennessee.

“The seismic design required is a big deal to contend with,” Caldwell says. “People come here and don’t realize how heavy of a seismic area it is. They don’t understand the requirements from a design perspective for storing loads in a seismic zone and what that entails. It’s basically like doing business in California.”

Together with Ridg-U-Rak and Worldwide, Memphis designed a system that could withstand the seismic requirements of the area and also handle the storage needs of the 3PL. And in typical Memphis Material Handling fashion, the project was delivered and installed a week ahead of schedule.

Distributor: Memphis Material Handling
Supplier: Worldwide Material Handling Products, Ridg-U-Rak

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